2025 Summer Trends in Travel: What’s Next for the World of Vacationing?

As the world of travel continues to evolve, summer 2025 promises to bring even more exciting shifts for those looking to explore new destinations. With pent-up demand and emerging preferences in full swing, this year is expected to be a milestone for travel trends. From new destinations to AI-driven planning, the global travel industry is rapidly adapting to the ever-changing desires of modern explorers.

This resurgence in global travel is underpinned by rising confidence in both international and domestic trips. According to the U.S. Travel Association, air travel is expected to remain strong through 2026, with a projected 3.5% growth in passenger numbers in 2025. This ongoing increase highlights an exciting year for the global tourism sector. As travel resumes its upward trajectory, people are eager to reconnect with loved ones, explore new territories, and rediscover the joy of experiencing the world. Whether it’s an overseas adventure or a domestic getaway, 2025 is shaping up to be a landmark year for travel.

Off-the-Beaten-Track Destinations

After the crowded tourist hotspots of recent years, more travelers are opting for a different approach to their vacations. With the rise of overtourism and crowded destinations, travelers are increasingly opting for lesser-known, quieter locales. According to Expedia’s “Unpack’25” survey, 63% of travelers are looking to make their next trip a “detour destination,” meaning they are choosing to explore places that aren’t typically on the radar of mass tourism.

Destinations such as Reims, France (a detour from Paris), Brescia, Italy, and Cozumel, Mexico are gaining popularity as travelers seek more authentic and peaceful vacations. Social media platforms like TikTok are playing a significant role in these shifts, inspiring younger generations, particularly Gen Z, to explore hidden gems that may have been previously overlooked.

As travelers increasingly seek out these off-the-beaten-path destinations, they’re not only avoiding the crowds but also embracing more sustainable and mindful travel practices. These quieter locations often offer a more authentic experience, allowing travelers to connect with local cultures and communities in a way that large tourist hubs cannot. By supporting smaller, lesser-known destinations, travelers are helping to distribute the economic benefits of tourism more evenly, reducing the strain on popular spots. This trend is also creating new opportunities for local businesses and entrepreneurs to thrive, further promoting the appeal of these hidden gems. As we move into 2025, expect to see more people prioritizing the quality of their travel experience over the quantity of iconic landmarks checked off their lists.

Sustainability Becomes a Top Priority

Sustainability has long been a priority for eco-conscious travelers, but in 2025, the demand for environmentally responsible travel will only grow. Millennials and Gen Z are increasingly making choices that minimize their carbon footprint, pushing the industry to evolve toward more sustainable practices. According to a 2024 Deloitte survey, 40% of travelers are now actively making efforts to reduce their environmental impact by selecting sustainable accommodations, airlines, and modes of transportation.

In 2025, sustainability is becoming a central part of the travel experience itself. Travelers are seeking destinations and experiences that prioritize environmental preservation and cultural sustainability. This has given rise to eco-friendly hotels, renewable-energy-powered cruise lines, and sustainable food options, all reflecting a broader desire to travel in a way that’s kinder to the planet.A key part of this shift involves the adoption of greener modes of transportation. Rail travel, particularly in Europe, is set to see substantial growth, with the European Union aiming to double high-speed rail traffic by 2030. In addition, airlines are beginning to implement more sustainable practices, from using biofuels to reducing carbon emissions through improved flight routes and aircraft technology. Travelers are increasingly looking at their carbon footprint not just when booking a flight, but also when selecting their destination, accommodations, and activities. More travelers are turning to local experiences, regional travel, and car-free vacations as part of their effort to lower their environmental impact.

Another significant trend is the rise of “slow travel,” where travelers take longer vacations and immerse themselves in one location rather than rushing to see as many places as possible. This form of travel reduces carbon emissions by encouraging longer stays and less frequent flights, giving people the chance to connect more deeply with their destinations. As sustainability becomes more deeply embedded in the travel experience, it’s clear that eco-conscious travelers are now seeking ways to give back to the communities and environments they visit.

AI’s Role in Travel Planning

Artificial intelligence (AI) is transforming the way we travel, offering customized experiences and streamlining the booking process. AI tools are quickly becoming indispensable for travel planning, with generative AI helping travelers build personalized itineraries and find the best travel deals. The travel industry is set to see AI market growth, projected to rise from $2.95 billion in 2024 to $13.38 billion by 2030, according to Marketsandmarkets.

Additionally, travelers will benefit from AI-enabled tools that help manage their trips efficiently. Chatbots powered by AI can assist with bookings, customer service, and even provide tailored recommendations based on individual preferences. As we move further into 2025, the impact of AI on the travel industry will likely reach new heights, ensuring a smoother and more personalized travel experience.

Wellness Tourism and Relaxation Getaways

As the world gets busier, many are turning to travel as a way to recharge and focus on their well-being. Wellness tourism, which encompasses travel for self-care, relaxation, and rejuvenation, is projected to surpass $1.3 trillion by 2028. This surge is fueled by travelers seeking digital detoxes, spa retreats, and destinations focused on health and well-being.

In 2025, one in five travelers will plan trips centered on mental health or self-discovery, according to Hilton’s research. From wellness resorts in tropical locations to mountain retreats offering tranquility and fresh air, these escapes provide much-needed time away from the stress of daily life. Additionally, “sleep tourism,” where people book stays at sleep-enhancing hotels or resorts, will continue to grow as insomnia and sleep-related issues become more widespread.

The Return of European Summer Travel

Last summer, European travel became a hot trend, and it looks like it’s not going anywhere soon. Whether you’re heading to the Mediterranean or the cooler climes of Northern Europe, there’s no shortage of stunning destinations to explore. This trend of European summer getaways is expected to continue into 2025, with Italy, France, and Spain still being top destinations. But beyond the typical spots, travelers are increasingly opting for less crowded locations like the Amalfi Coast’s quieter villages or the scenic islands of Greece.

The U.S. Travel Association’s forecast also reflects this enthusiasm for international travel, with a forecasted 8.8% rise in inbound international visits to the U.S. in 2025. Visitors from Europe will continue to be a significant contributor, adding to the growing momentum of global travel.

Taking Care of Business While Traveling

Business travel is another area that’s expected to rebound in 2025, growing by 4.0% and reaching $316 billion in spending. As companies resume in-person meetings and conferences, the demand for seamless travel experiences is at an all-time high. But beyond traditional business trips, a new trend is emerging: the blending of business and leisure travel, also known as “bleisure.”

Bleisure travelers are combining work with vacation by extending their trips and exploring new destinations after business meetings. As a result, the hospitality industry is adapting by offering more flexible accommodations and amenities to cater to both work and leisure needs. This is where comfort and convenience come into play, business travelers are seeking out spaces that allow them to unwind during long layovers or before big meetings. Airport pods and private places to nap in airports are becoming increasingly popular for travelers who want to escape the hustle and bustle of crowded terminals. These private spaces allow passengers to relax in peace, with features like reclining chairs, private workstations, and even shower facilities. They provide a level of comfort and privacy that traditional airport seating simply can’t match. For those looking to make the most of their travel time, these spaces offer the perfect opportunity to recharge, whether you’re preparing for a busy day of meetings or simply need to rest before a long-haul flight.

Looking Ahead: The Road to 2025

Travel trends in 2025 reflect a growing desire to escape the chaos, reconnect with nature, and embrace innovative solutions to make travel smoother and more enjoyable. From the rise of AI to the resurgence of wellness retreats, it’s clear that the travel experience is evolving rapidly. Whether you’re planning your next vacation or preparing for a business trip, 2025 promises to be an exciting year for all kinds of travelers.

With more travelers prioritizing sustainability, relaxation, and convenience, the world of travel continues to adapt to meet the needs of today’s explorers. As you plan your next adventure, keep an eye on these emerging trends and consider how you can incorporate them into your own travels.